"72% of CMOs say their ABM programs deliver a higher return than any other form of marketing investment. But organization-wide change can feel like a daunting and lonely up-hill battle." Read more...

We often see challenges with
Perspective: ABM is seen as a niche
Capacity: Lack of cross-functional skills to scale
Alignment: Siloed sales, marketing, customer success, and product teams
Campaigns: Lack of process and tools to scale personalized integrated campaigns across the customer journey

"At Folloze, we're leading the future of B2B marketing. Yet as a scale-up, we needed to build our own marketing capacity, be seen as a must-have martech platform, and become our own best practice. IEC helped define and build a completely connected end-to-end GTM engine which is now an industry best practice and launch a content engine that leverages the best of the Folloze platform. They led us to become customer-centric and drove critical alignment across marketing, sales, customer success, and product. The team has become key to our success."
Etai Beck, CEO at Folloze

"I hired the Infinite Edge team in a prior company and when I got to Envoy, I knew I needed their help. With volatility in sales performance, marketing team turnover, and a critical transformation in our GTM model, they brought expertise, leadership, and action to help us achieve our goals quickly. They helped us with a new verticalized approach and enabled our sales team to close 86% of large deals in our top 5 of our top verticals." 
David McNeil, Chief Revenue Officer at Envoy

Make a direct link from your marketing efforts to the business bottom line
Our ABX Assessment is a powerful way to evaluate your organization’s ABX maturity and establish the baseline for a custom strategy to help you reach your goals.

At Infinite Edge, we’re more than consultants—we’re accelerators. We don’t just drop a playbook and leave you to implement it. We’re there with you, shoulder-to-shoulder, transforming your business with bespoke solutions. We have deep experience in designing, implementing, and managing successful ABX operations.
We’re the ones to turn to when you need to drive organizational-wide change. We knock down silos, get in the weeds, and work with you to transform your organization. From digital ecosystem development to omnichannel storytelling to end-to-end execution, our experts are with you every step of the way.

“The Infinite Edge Consulting team made a big impact on our marketing operation in a very short period of time...The new B2b campaign they helped the team create, delighted our founders and customers, and helped us quickly create the conditions to capture new opportunities in a rapidly emerging space.”
Jeff Shiner, CEO at 1Password

"We selected Infinite Edge to bring in senior-level expertise to partner with me as the new CMO and compliment our marketing team as we transformed to a new GTM strategy and motions. Moving to a vertical, ABX strategy required market research, deeper messaging, campaign strategies and enablement across 6 verticals in a tight timeline to ensure we got out to market as quickly as possible. The Infinite Edge team was critical in leading and developing this essential foundation for us to build from.”
Claire Darling, CMO at Envoy

The no-code Folloze Buyer Experience Platform 3.0 makes it easy to create personalized digital experiences that are on-brand and compliant, customized for one or many. Tap into first party engagement data by campaign, account, and contact to keep high-propensity buyers engaged and moving through the funnel. 
From implementation of the latest Folloze solutions to hands-on training and workshops, we have the expertise you need to make the most of these powerful tools. Generate more pipeline and book better meetings.