Growth in the AI Era: Why More ≠ More
For years, B2B leaders have relied on a familiar playbook: when growth stalls, do more. It feels like momentum. But in reality, it’s noise. This “more = more” myth has long drained resources and created complexity. And now, with AI entering every corner of go-to-market (GTM), the cracks in this approach are about to get even more visible.
For years, B2B leaders have relied on a familiar playbook: when growth stalls, do more. It feels like momentum. But in reality, it’s noise. This “more = more” myth has long drained resources and created complexity. And now, with AI entering every corner of go-to-market (GTM), the cracks in this approach are about to get even more visible.