From Chaos to Clarity: How Envoy Rebuilt Its GTM System for Sustainable Growth
When Envoy rode the remote work wave in 2020, it did what so many fast-growing companies did: adopted a “grow at all costs” mindset. The market rewarded speed. Budgets ballooned. And GTM models were stretched thin in pursuit of short-term wins. But when the market downturn hit in 2022, cracks became impossible to ignore.
When Envoy rode the remote work wave in 2020, it did what so many fast-growing companies did: adopted a “grow at all costs” mindset. The market rewarded speed. Budgets ballooned. And GTM models were stretched thin in pursuit of short-term wins. But when the market downturn hit in 2022, cracks became impossible to ignore.