Struggling with ABX Transformation? You’re Not Alone.
Many CMOs are struggling to make the transition to an ABX-oriented model. For companies to survive and thrive in today’s market, this shift has to happen quickly. But it’s overwhelming. From developing a unified strategy to fostering organization-wide change, it’s a huge transformation in mindset, skillset, and operating model. Even in today’s challenging climate, B2B performance is possible. Here’s how.
